In the new era of Digital Marketing, we know that accuracy is a critical component of effective marketing.

Failing to reach your target consumer is the main reason budgets are ineffectively exhausted and campaigns fail. These proven and highly targeted marketing methods will ensure that every precious dollar of your budget is invested in performance!

Search Engine Optimization

The concept is fairly simple – Imagine you own a flower shop, and there is a special directory of ALL the flower shops in your area. This directory will be given to consumers exactly when they are looking to purchase flowers… would you want to be listed anywhere other than the first page?

This is precisely why Search Engine Optimization is such a critical component to an effective presence online! No more “phonebook” alphabetical restrictions, no more “slightly targeted” distribution channels, SEO allows you to be in front of your target consumers when they are looking to purchase your goods/services. Now, it’s not as easy as we make it seem. There is a science behind getting on the first page, and in order to get on top and stay there you need some experienced people working on your behalf. Not to worry, the Excel Interactive team has you covered!

All you need to do is sit back and read your comprehensive monthly report - watching your website climb to the top!

In case you are curious here are some of the methods we use to ensure your success:

Site architecture optimization
Keyword-rich content
Comprehensive link-building
Optimized meta tags

Onsite and offsite optimization
Tracking & Reporting
Web Analytics
Landing page optimization

Free Consultation

Search Engine Marketing

Being at the right place, at the right time, every time!

Search Engine Marketing (SEM) commonly known as Pay-Per-Click (PPC), is the most immediate method to generate sales and enhance your brand visibility! This HIGHLY targeted method of reaching your target consumer, offers you complete control and transparency (that’s why we call it Performance-Per-Click). Given the variables attached to such extreme targeting, there can be a considerable learning curve to understanding how to maximize every dollar of your budget. Of course, you are not alone in this venture we are here to ensure your success. Using our deep understanding and experience of how the various PPC systems work we can make sure that you receive the maximum Return on Investment (ROI). After our initial consultation, understanding who you want to target and where, we will define the appropriate budget (daily, weekly, monthly) and realistic goals (leads per day). Additionally we will assign an optimization agent to your campaign to monitor the daily productivity for you. You will get access to a real-time reporting database, with 24/7 access, so you will never be in the dark.

Now you will be able to focus on what’s most important… converting your new phone, email, and web leads into customers!!

** Don’t forget to ask your Excel Marketing Consultant how you can monitor recordings of your inbound phone calls from leads for FREE!

Have a dominant presence on Google, Bing! and Yahoo, to mention a few
Extensive keyword research (what keywords will get you the best bang for your buck)
A detailed competitive analysis (who’s competing and how to beat them)
Create engaging ads that are A/B tested (what makes visitors click)

Compelling landing pages with conversion path optimization (Converting your visitors to leads)
24/7 Real-time monitoring with easy to understand reporting
A dedicated Optimization Agent, focused on budget and keyword optimization.. making sure you stay ahead of the competition day-in and day-out

Free Consultation

Retargeting

Probably best explained in example:

A target consumer performs a search on Google for a lawyer (you happen to be a lawyer), and via SEO or PPC you attract him as a visitor to your website. As he is clicking around your site the phone rings and he is informed he is late for a meeting, so he quickly closes the browser and rushes out the door. Here you have someone who was looking for your services… you got him to your site…yet he didn’t have time to call, email, or fill out an inquiry form. This happens a lot, you will not always convert visitors on the first visit. So how do you get back in front of that consumer to give yourself another shot at earning his business?!

Next-Generation Digital Marketing to the rescue! Retargeting (aka Remarketing) will ensure your brand stays in front of the consumer regardless of where they are surfing. Without getting too technical, we are able to “tag” the consumer when he enters your site. For the next 7-120 days if he visits any site that we have reach (which is more than 95% of the web), your banner ad will appear. Yes, be it ESPN, the Wall Street Journal, or your local Newspaper’s website, if they run banner ads your ad will appear!

Have a dominant presence on Google, Bing! and Yahoo, to mention a few
Our “tag” is capable of locating visitors surfing on 98% of websites
There will be an Excel Marketing Consultant dedicated to monitoring and optimizing your campaign(s)

Retargeting can increase conversion rates by up to 125%
Design, testing, and optimization of Banner Ads and Landing Pages
Comprehensive reporting
You can now use methods that big brands use without the big budget

Now we realize this can be a lot to digest, so it’s best to listen to your curiousity and reach out to an Excel Marketing Consultant to learn more.

**If you’re surfing the web over the next few days and start seeing one advertiser all over several sites… you’re probably being Remarketed/Retargeted

Free Consultation