Probably best explained in example:

A target consumer performs a search on Google for a lawyer (you happen to be a lawyer), and via SEO or PPC you attract him as a visitor to your website. As he is clicking around your site the phone rings and he is informed he is late for a meeting, so he quickly closes the browser and rushes out the door. Here you have someone who was looking for your services… you got him to your site…yet he didn’t have time to call, email, or fill out an inquiry form. This happens a lot, you will not always convert visitors on the first visit. So how do you get back in front of that consumer to give yourself another shot at earning his business?!

 

Next-Generation Digital Marketing to the rescue! Retargeting (aka Remarketing) will ensure your brand stays in front of the consumer regardless of where they are surfing. Without getting too technical, we are able to “tag” the consumer when he enters your site. For the next 7-120 days if he visits any site that we have reach (which is more than 95% of the web), your banner ad will appear. Yes, be it ESPN, the Wall Street Journal, or your local Newspaper’s website, if they run banner ads your ad will appear!

• Have a dominant presence on Google, Bing! and Yahoo, to mention a few
• Our “tag” is capable of locating visitors surfing on 98% of websites
• There will be an Excel Marketing Consultant dedicated to monitoring and optimizing your campaign(s)

• Retargeting can increase conversion rates by up to 125%
• Design, testing, and optimization of Banner Ads and Landing Pages
• Comprehensive reporting
• You can now use methods that big brands use without the big budget

Now we realize this can be a lot to digest, so it’s best to listen to your curiousity and reach out to an Excel Marketing Consultant to learn more.

 

**If you’re surfing the web over the next few days and start seeing one advertiser all over several sites… you’re probably being Remarketed/Retargeted